![]() “To be honest, I spent 14 years building Spike, so I had a lot of ambivalent feelings about that campaign,” Kay admitted. That was followed by a Facebook video of the Spike logo being destroyed. To jokingly end the channel’s 15-year run, a supposed “rogue” social director started posting angry tirades about Spike, and how pissed he was that it was shutting down, on Twitter. Still, as part of its launch campaign to kick off Paramount, the company did something unusual: It trashed Spike on social media. That’s why, for example, Paramount Network will still be running Spike fare such as “Ink Master,” “Bar Rescue,” “Cops,” and Bellator mixed martial arts. “When you look at audience demographics, you’re looking at the geography and the psychographic of it. “We still are big in the ‘Villes,” he said. Some of that rural programming remained - until 2003, when TNN was relaunched as Spike TV, a male-oriented channel featuring testosterone-centric fare like “Ultimate Fighter.” But at the turn of the decade, Spike reoriented its focus to more reality programming, and in recent years had become more of a general entertainment cable network, with shows like “Lip Sync Battle” and even scripted series like “Tut” and “The Mist.”īut because Spike was a product of The Nashville Network, it continued to perform best in what Kay calls “the ‘Villes” - shorthand for towns in the South and Midwest, inspired by Nashville, Louisville, Asheville, Fayetteville and so many others. But by the late 1990s, Viacom had taken oversight of the network, and it had morphed into the broader “TNN” - and then, since it fit the acronym, “The National Network.” ![]() Paramount Network began back in 1983 as The Nashville Network, a country-flavored channel that featured music, NASCAR racing, cooking shows and other entertainment programming - much of it based from Opryland USA. That Midwest/South appeal comes from the network’s DNA. Not to say it isn’t a dark show, but it’s a little brighter and a bit more blue sky than some of the things that are on premium cable TV now.” When we look at something like ‘Yellowstone,’ which takes place in Montana and Utah, that feels like big blue sky, very different, something you haven’t seen on TV in a long time. From a programming standpoint a lot of other networks have that New York/L.A. Not necessarily as much a New York or L.A. I think what we look at the strength of where our affiliates are, a lot of strength in the South and the Midwest. “You look at something like ‘Waco,’ ‘Yellowstone,’ ‘Heathers,’ or ‘American Woman,’ any of these shows, and they’re not as dark as what FX does,” Kay said. 'RRR' and 'Guillermo del Toro's Pinocchio' Challenge Lady Gaga and Rihanna for Best Original Song Nightmare Film Shoots: The Most Grueling Films Ever Made, from 'Deliverance' to 'Mad Max' to 'Avatar 2' Kelly Reilly Has No Idea What's Coming Next on 'Yellowstone' The 10-episode series is written and directed by Taylor Sheridan (“Hell or High Water”). “Yellowstone,” meanwhile, stars Kevin Costner as the nation’s largest ranch owner.
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